It’s a dirty job, but someone’s gotta do it.
easuring success (or failure) in the Wild, Wild West of content marketing can be challenging if you’re looking for traditional ROI. The old models do not always apply to content, social media and other types of digital marketing. What about web traffic? What about reach or influence? What about audience interaction and engagement? Luckily, this is totally TypeA territory.
Through consistent monitoring and analytics tools, we look at:
- The effectiveness of your content
- New ideas for ongoing, fresh content initiatives
- Opportunities for lead generation and customer retention